Education in Business Etiquette: Attitudes of Marketing Professionals

Burton F. Schaffer · Craig A. Kelley · Maryann Goette

16 citations0/0 files storedJournal of Education for Business

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Management and Marketing Education Higher Education and Employability Language, Communication, and Linguistic Studies

Abstract

Survey information from marketing professionals was used to evaluate perceptions regarding business etiquette skills in the business world. Results indicate that etiquette is indeed important in numerous situations, and in a variety of ways. Education in business etiquette is essential, and most marketing professionals believe that etiquette should be included as part of a business school's curriculum.

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1995Business Etiquette: What Your Students Don't Know

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