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Journal of Marketing Education
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Journal of Marketing Education (1980)Journal of Marketing EducationThe Influence of Informal Learning in Promoting Entrepreneurial Capacity of Boutique Owners (2022)The Influence of Informal Lea…Creating Shared Value Through Service-Learning in Management Education (2017)Creating Shared Value Through…The Complexity of Leading in Sport: Examining the Role of Domain Expertise in Assessing Leader Credibility and Prototypicality (2014)The Complexity of Leading in …Designing Executive Education Curricula to Fit the Professional Development Continuum: The Case of Advertising and Public Relations Practitioners in Australia (2007)Designing Executive Education…Building Skills with Professional Activity Reports (2006)Building Skills with Professi…Creating and Diffusing a Technology Champion Course (2004)Creating and Diffusing a Tech…Attracting Graduates to Sales Positions: The Role of Recruiter Knowledge (1992)Attracting Graduates to Sales…PROLOG: A Business Logistics Simulation Game (1988)PROLOG: A Business Logistics …The Mass Lecture Section: An Individualized Approach to Instructional Design (1986)The Mass Lecture Section: An …Experiential Learning : Experience as the Source of Learning and Development (1983)Handbook of Qualitative Research (1994)Experiential Learning in Management Education (2017)Diffusion of Innovations 1 (2019)Leadership in Organizations (1981)The role of deliberate practice in the acquisition of expert performance. (1993)Handbook of Social Psychology (2013)Sport identification and employee pride: key factors in sport employee psychology (2017)Leader prototypicality in sport: The implicit leadership theories of women and men entering sport management careers (2019)Knowledge sharing among coaches: expert power and social cognitive theory perspectives (2024)A Heuristic Program for Locating Warehouses (1963)Business games handbook (1969)A Heuristic Program for Locating Warehouses (1976)The Preparation of Future Marketing Managers (1981)1983 AMA educators' proceedings (1983)The Marketing Curriculum: A Decade of Change (1984)Teaching Tips: Strategies, Research, and Theory for College and University Teachers (1994)The End of Business Schools? Less Success Than Meets the Eye (2002)Information technology and the board of directors. (2005)Case Analyses with Extensive Student Involvement: Management versus Consultants Case Method (MCM) (2007)Insights on the Google Online Marketing Challenge and its successful classroom implementation (2009)APPLICATION OF PYTHON IN MARKETING EDUCATION: A BIG DATA ANALYTICS PERSPECTIVE (2022)Case Study Research: Design and Methods (1984)Building Theories from Case Study Research (1989)Case study research: design and methods (2011)Service-Learning for Sustainability Entrepreneurship in Rural Areas: What Is Its Global Impact on Business University Students? (2019)Informal learning (2011)Boundaries of Social Capital in Entrepreneurship (2013)How Does the Entrepreneurship Education Influence the Students’ Innovation? Testing on the Multiple Mediation Model (2019)Academic capitalism: politics, policies, and the entrepreneurial university (1998)Understanding learning at work (2000)Supply Chain Management, A Review (2017)THE EMPLOYMENT INTERVIEW: A SUMMARY AND REVIEW OF RECENT RESEARCH1 (1982)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)INTERVIEWER ASSESSMENTS OF APPLICANT “FIT”: AN EXPLORATORY INVESTIGATION (1990)Evaluating Entry-Level Sales Applicants: An Application of Policy Capturing by Collegiate Recruiters (1996)An Investigation of African-American Perceptions of Sales Careers (2000)Aligning sales curriculum content and pedagogy with practitioners' needs (2015)
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  • 2017Creating Shared Value Through Service-Learning in Management Education49 cited
  • 2014The Complexity of Leading in Sport: Examining the Role of Domain Expertise in Assessing Leader Credibility and Prototypicality36 cited
  • 1992Attracting Graduates to Sales Positions: The Role of Recruiter Knowledge23 cited
  • 2006Building Skills with Professional Activity Reports18 cited
  • 2004Creating and Diffusing a Technology Champion Course16 cited
  • 1986The Mass Lecture Section: An Individualized Approach to Instructional Design9 cited
  • 1988PROLOG: A Business Logistics Simulation Game7 cited
  • 2022The Influence of Informal Learning in Promoting Entrepreneurial Capacity of Boutique Owners6 cited
  • 2007Designing Executive Education Curricula to Fit the Professional Development Continuum: The Case of Advertising and Public Relations Practitioners in Australia6 cited

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