Article1988

PROLOG: A Business Logistics Simulation Game

James W. Gentry · George C. Jackson · Fred W. Morgan

7 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Educational Games and Gamification Innovative Teaching Methodologies in Social Sciences

Abstract

In this article, PROLOG, a microcomputer-based business logistics game, is introduced and compared with batch-processed games. An approach for using PROLOG in the classroom is described, as well as student reactions to the game.

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1976A Heuristic Program for Locating Warehouses 1963A Heuristic Program for Locating Warehouses 1969Business games handbook 1985Integrating the Personal Computer into the Marketing Curriculum: A Programmatic Outline 1980Journal of Marketing Education 1980Guidelines for the Use of Business Simulation Games 1985The Diffusion of Personal Computers among Business School Faculty: A Longitudinal Study of Attitudes, Expectations and Uses

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