Body Consciousness Moderates the Effect of Message Framing on Intentions to Use Sunscreen

David Hevey · Maria Margareta Pertl · Kevin Thomas · Laura Maher · Agnella Craig · S. Ni Chuinneagain

48 citations0/0 files storedJournal of Health Psychology

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Media Influence and Health Decision-Making and Behavioral Economics Behavioral Health and Interventions

Abstract

The objective of this study was to investigate the impact of messages differing in focus (health vs appearance) and frame (gain vs loss) on intentions for sunscreen use and sunbed use, and the potential moderating role of body consciousness. Questionnaire data from 390 young adults were analysed using factorial ANOVA. Results showed a significant interaction between message frame and body consciousness, such that gain-framed health or appearance messages had the strongest effect on sunscreen use intentions for those high in body consciousness, compared to those low in body consciousness. We conclude that message framing effects on precautionary sun behaviour intentions are moderated by body consciousness.

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References

1991The theory of planned behavior 1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1981The Framing of Decisions and the Psychology of Choice 1997Shaping perceptions to motivate healthy behavior: The role of message framing.2006The Strategic Use of Gain- and Loss-Framed Messages to Promote Healthy Behavior: How Theory Can Inform Practice 2007The Relative Persuasiveness of Gain-Framed Loss-Framed Messages for Encouraging Disease Prevention Behaviors: A Meta-Analytic Review 1992Defensive Processing of Personally Relevant Health Messages

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2011Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review 2012The role of dispositional factors in moderating message framing effects.2011Effects of gain- and loss-framed messages on the sun safety behavior of adolescents: The moderating role of risk perceptions 2015Framing Effects in Narrative and Non‐Narrative Risk Messages 2013Being healthy or looking good? The effectiveness of health versus appearance-focused arguments in two-sided messages

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