In many cases, visitors come to a museum in small groups. In such cases, the visitors’ social context has an impact on their museum visit experience. Knowing the social context may allow a system to provide socially aware services to the visitors. Evidence of the social context can be gained from observing/monitoring the visitors’ social behavior. However, automatic identification of a social context requires, on the one hand, identifying typical social behavior patterns and, on the other, using relevant sensors that measure various signals and reason about them to detect the visitors’ social behavior. We present such typical social behavior patterns of visitor pairs, identified by observations, and then the instrumentation, detection process, reasoning, and analysis of measured signals that enable us to detect the visitors’ social behavior. Simple sensors’ data, such as proximity to other visitors, proximity to museum points of interest, and visitor orientation are used to detect social synchronization, attention to the social companion, and interest in museum exhibits. The presented approach may allow future research to offer adaptive services to museum visitors based on their social context to support their group visit experience better.
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