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Explaining customers' switching patterns to brand delisting · Study

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ArticleExplaining customers' switching patterns to brand delisting

Nicole Wiebach2011

Article2011

Explaining customers' switching patterns to brand delisting

Nicole Wiebach · Lutz Hildebrandt

31 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1977Features of similarity.1972Elimination by aspects: A theory of choice.2000When choice is demotivating: Can one desire too much of a good thing?1998Constructive Consumer Choice Processes 2000When choice is demotivating: Can one desire too much of a good thing?2004The Paradox of Choice: Why More Is Less 1960Individual Choice Behavior: A Theoretical Analysis.1979An Information Processing Theory of Consumer Choice

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2013The impact of promotions on consumer choices and preferences in out-of-stock situations 2015Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty 2016The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’ assortments: Evidence from the United States and Spain 2017The role of consumers’ attitudes in estimating consumer response to assortment composition 2017Betting exclusively for private labels: Could it have negative consequences for retailers?

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Year2011

Typearticle

Published2011-09-21

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations31

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2011.08.001

openalex_workW2029323558

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2021

What factors moderate the effect of assortment reduction on store switching? Insights and implications for grocery brands

2018Betting exclusively by private labels: could it have negative consequences for retailers?