Touristic Development of a Viticultural Region of Spain

David C. Gilbert

40 citations0/0 files storedInternational Journal of Wine Marketing

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Wine Industry and Tourism Urbanism, Landscape, and Tourism Studies Diverse Aspects of Tourism Research

Abstract

Describes a number of new initiatives aimed at developing tourism in La Rioja, a viticultural region of Spain, which represents a response to pressures to develop the local economy in rural areas of the EC. Outlines the mission and objectives of the proposed plan which incorporates economic, social and environmental elements. Reports on planned future developments which include a wine and gastronomy programme, mountain tourism, health tourism, a palaeontological park and archaeological areas, cultural tourism and language courses.

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