SStudyAcademic Library

Dashboard Shelves Open access My library Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

How participation is changing the practice of managing brands · Study

ArticleShelves

ArticleHow participation is changing the practice of managing brands

Nicholas Ind2014

Article2014

How participation is changing the practice of managing brands

31 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Corporate Identity and Reputation

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 31 citations exist upstream.

References

1739A Treatise of Human Nature 1995Building Strong Brands 2009Social media: The new hybrid element of the promotion mix 2001Brand Community 2004The Tipping Point: How Little Things Can Make a Big Difference 2006A New Philosophy of Society : Assemblage Theory and Social Complexity 2002Truth and Truthfulness: An Essay in Genealogy 2011Value co-creation in service logic: A critical analysis

Cited by

2020The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis

Details

Year2014

Typearticle

Published2014-12-01

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations31

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1057/bm.2014.35

openalex_workW2029879935

Links

Imported from OpenAlex (CC0) — nothing here is generated.