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Nicholas Ind · Study
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Author
Nicholas Ind
24 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0003-0797-2438
Works
24 shown
How to build a conscientious corporate brand together with business partners: A case study of Unilever
Industrial Marketing Management
·
2022
·
4 authors
·
Open access
69
citations
In Good Conscience
Springer eBooks
·
2022
·
2 authors
·
book
14
citations
Sociopolitical activist brands
Journal of Product & Brand Management
·
2021
·
4 authors
130
citations
Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
Journal of Brand Management
·
2020
·
2 authors
·
Open access
135
citations
The gift of co-creation: what motivates customers to participate
Journal of Brand Management
·
2019
·
3 authors
62
citations
Corporate brand identity co-creation in business-to-business contexts
Industrial Marketing Management
·
2019
·
5 authors
·
Open access
151
citations
The co-creation continuum: from tactical market research tool to strategic collaborative innovation method
Journal of Brand Management
·
2017
·
3 authors
125
citations
The Organic View of the Brand: A Brand Value Co-creation Model
Palgrave Macmillan UK eBooks
·
2016
·
2 authors
·
chapter
34
citations
How participation is changing the practice of managing brands
Journal of Brand Management
·
2014
·
1 author
31
citations
The organic view of the brand: A brand value co-creation model
Journal of Brand Management
·
2013
·
2 authors
231
citations
Building Brands Together: Emergence and Outcomes of Co-Creation
California Management Review
·
2013
·
3 authors
293
citations
The meanings of co‐creation
European Business Review
·
2013
·
2 authors
439
citations
Brand Together: How Co-Creation Generates Innovation and Re-energizes Brands
·
2012
·
3 authors
·
book
25
citations
Conscientious Brands Editorial
Journal of Brand Management
·
2011
·
2 authors
·
editorial
·
Open access
19
citations
The concept of participatory market orientation: An organisation-wide approach to enhancing brand equity
Journal of Brand Management
·
2007
·
2 authors
·
Open access
81
citations
Branding Governance: A Participatory Approach to the Brand Building Process
·
2007
·
2 authors
88
citations
Brands and breakthroughs: How brands help focus creative decision making
Journal of Brand Management
·
2006
·
2 authors
16
citations
Beyond Branding How the New Values of Transparency and Integrity Are Changing the World of Brands
·
2004
·
1 author
46
citations
Inside out: How employees build value
Journal of Brand Management
·
2003
·
1 author
129
citations
Living the Brand
·
2001
·
1 author
·
book
220
citations
Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
·
2001
·
1 author
·
book
200
citations
An integrated approach to corporate branding
Journal of Brand Management
·
1998
·
1 author
65
citations
The Corporate Brand
Palgrave Macmillan UK eBooks
·
1997
·
1 author
·
book
175
citations
The Corporate Image: Strategies for Effective Identity Programmes
·
1990
·
1 author
·
book
59
citations