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Branding Governance: A Participatory Approach to the Brand Building Process · Study

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ArticleBranding Governance: A Participatory Approach to the Brand Building Process

Nicholas Ind2007

Article2007

Branding Governance: A Participatory Approach to the Brand Building Process

Nicholas Ind · Rune Bjerke

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2011Social media in branding: Fulfilling a need 2014Let them do the work: a participatory place branding approach 2019When reputation management is people management: Implications for employee voice 2013Revisiting the seafarer shortage problem: the case of Singapore 2011How Leadership and Commitment Influence Bank Employees’ Adoption of their Bank’s Values 2018Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices 2017Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market 2018Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes

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Year2007

Typearticle

Published2007-05-07

Languageen

Citations88

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ShelfCorporate Identity and Reputation

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