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Cited by

• 2011Social media in branding: Fulfilling a need174 cited
• 2014Let them do the work: a participatory place branding approach160 cited
• 2019When reputation management is people management: Implications for employee voice84 cited
• 2013Revisiting the seafarer shortage problem: the case of Singapore54 cited
• 2011How Leadership and Commitment Influence Bank Employees’ Adoption of their Bank’s Values42 cited
• 2018Co-creating polyphony or cacophony? A case study of a public organization’s brand co-creation process and the challenge of orchestrating multiple internal voices39 cited
• 2017Branding Instead of Product Innovation: A Study on the Brand Personalities of the UK's Electricity Market37 cited
• 2018Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes34 cited
• 2021Governors Fighting Crisis: Responses to the COVID-19 Pandemic across U.S. States on Twitter31 cited
• 2013Brand orientation and brand values in retail banking24 cited
• 2011Within‐role, extra‐role and anti‐role behaviours in retail banking23 cited
• 2017If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour22 cited
• 2011The influence of culture and market orientation on services brands: insights from Irish banking and retail firms