SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Social media in branding: Fulfilling a need · Study

ArticleShelves

ArticleSocial media in branding: Fulfilling a need

Jack Yan2011

Article2011

Social media in branding: Fulfilling a need

174 citations·0/0 files stored·Journal of Brand Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 174 citations exist upstream.

References

1990The Effect of a Market Orientation on Business Profitability 1995Market Orientation and the Learning Organization 1990The Effect of a Market Orientation on Business Profitability 1991Managing Brand Equity 1977Antecedents and Outcomes of Organizational Commitment 1989Antecedents and outcomes of organizational commitment 1999No Logo: Taking Aim at the Brand Bullies 2001No Logo: Taking Aim at the Brand Bullies

Cited by

2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions 2015‘You’ll never tweet alone’: Managing sports brands through social media 2014What Drives Consumers to Interact with Brands through Social Media? A Motivation Scale Development Study 2018Do firms still need to be social? Firm generated content in social media 2016Journal of Brand Management – Year end review 2016 2014Influence of Online Shopping Enjoyment and Trust Towards Purchase Intention in Social Commerce Sites

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2005Market orientation and performance: a meta‐analysisarticle · 5 shared references 2000Corridors of Influence in the Dissemination of Customer-Oriented Strategy to Customer Contact Service Employeesarticle · 4 shared references 1998Competitive positioning and the resource-based view of the firmarticle · 4 shared references 2000Market Orientation in the Transition Economies of Central Europe:article · 4 shared references 2003A conceptual and empirical comparison of three market orientation scalesarticle · 4 shared references 2000An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientationarticle · 4 shared references

Details

Year2011

Typearticle

Published2011-04-15

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations174

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1057/bm.2011.19

openalex_workW60377122

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2020Prediksi E-Wom dan Subjective Norm terhadap Purchase Intention: Brand Attitude Sebagai Variabel Mediasi