Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Social media in branding: Fulfilling a need

14 references·8 citing·34 second hop

FromToDepth

this work references cited by second hop

References

1990The Effect of a Market Orientation on Business Profitability7,973 cited
1995Market Orientation and the Learning Organization4,379 cited
1990The Effect of a Market Orientation on Business Profitability4,254 cited
1991Managing Brand Equity3,818 cited
1977Antecedents and Outcomes of Organizational Commitment2,203 cited
1989Antecedents and outcomes of organizational commitment1,376 cited
1999No Logo: Taking Aim at the Brand Bullies1,049 cited
2001No Logo: Taking Aim at the Brand Bullies621 cited
2009On the leakage of personally identifiable information via online social networks374 cited
2002A country — can it be repositioned? Spain — the success story of country branding372 cited
1995Narver and Slater, Kohli and Jaworski and the market orientation construct: integration and internationalization369 cited
2003Branded: The Buying And Selling Of Teenagers194 cited
2003Branded: the buying and selling of teenagers147 cited
2007Branding Governance: A Participatory Approach to the Brand Building Process88 cited

Cited by

2016Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

157 cited

2015‘You’ll never tweet alone’: Managing sports brands through social media137 cited

2014What Drives Consumers to Interact with Brands through Social Media? A Motivation Scale Development Study128 cited

2018Do firms still need to be social? Firm generated content in social media125 cited

2013Places going viral: Twitter usage patterns in destination marketing and place branding122 cited

2016Journal of Brand Management – Year end review 201615 cited

2014Influence of Online Shopping Enjoyment and Trust Towards Purchase Intention in Social Commerce Sites13 cited

2020Prediksi E-Wom dan Subjective Norm terhadap Purchase Intention: Brand Attitude Sebagai Variabel Mediasi13 cited