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Living the Brand · Study

BookLiving the Brand

Nicholas Ind2001

Book2001

Living the Brand

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2010The determinants and measurement of a country brand: the country brand strength index 2008'Living the Brand': Nationality, Globality, and the Identity Strategies of Nation Branding Consultants 2014Organizational Perception Management 2002Would a Brand Smell any Sweeter by a Corporate Name?2008Principles of corporate rebranding 2005Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign 2006Employees: The key link to corporate reputation management 2015Positive emotions and behavioral intentions of customers in full-service restaurants: Does aesthetic labor matter?

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Year2001

Typebook

Published2001-05-01

Languageen

Citations220

Files0 public / 0

ShelfCorporate Identity and Reputation

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openalex_workW1525345428

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