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• 2010The determinants and measurement of a country brand: the country brand strength index312 cited
• 2008'Living the Brand': Nationality, Globality, and the Identity Strategies of Nation Branding Consultants204 cited
• 2014Organizational Perception Management202 cited
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• 2008Principles of corporate rebranding189 cited
• 2005Brand Leaders: Clinton, Blair and the Limitations of the Permanent Campaign170 cited
• 2006Employees: The key link to corporate reputation management166 cited
• 2015Positive emotions and behavioral intentions of customers in full-service restaurants: Does aesthetic labor matter?152 cited
• 2008Brand Engagement and Brand Experience at BBVA, the Transformation of a 150 Years Old Company151 cited
• 2010Innovative corporate social responsibility: the founder's role in creating a trustworthy corporate brand through “green innovation”150 cited
• 2010Place branding research: A cross-disciplinary agenda and the views of practitioners143 cited
• 2013The corporate brand identity matrix135 cited
• 2007The Corporate Brand: Dealing with Multiple Stakeholders135 cited
• 2011B2B service brand identity: Scale development and validation