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The gift of co-creation: what motivates customers to participate · Study

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ArticleThe gift of co-creation: what motivates customers to participate

Nicholas Ind2019

Article2019

The gift of co-creation: what motivates customers to participate

Nicholas Ind · Nick Coates · Katrina Lerman

62 citations·0/0 files stored·Journal of Brand Management

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Service and Product Innovation Digital Marketing and Social Media Open Source Software Innovations

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References

2000Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being.2003Evolving to a New Dominant Logic for Marketing 2003Open Innovation: The New Imperative for Creating and Profiting from Technology 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1999A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation.2001Brand Community 2006Open Innovation 2009How Brand Community Practices Create Value

Cited by

2020No matter what you do, I still love you: an examination of consumer reaction to brand transgressions 2023The role of trust in tourists’ motivation to participate in co-creation 2020The effects of customer involvement on perceived service performance and word-of-mouth: the mediating role of service co-creation 2021Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective 2020Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2017The co-creation continuum: from tactical market research tool to strategic collaborative innovation methodarticle · 16 shared references 2019Brand co-creation through triadic stakeholder participationarticle · 14 shared references 2021Toward a conceptual understanding of co-creation in brandingarticle · 12 shared references 2019Blurring B2C and B2B boundaries: corporate brand value co-creation in B2B2C marketsarticle · 12 shared references 2020Brand co-creation through participation of organization, consumers, and suppliers: an empirical validationarticle · 12 shared references 2018Consumer Brand Value Co-creation Typologyarticle · 12 shared references

Details

Year2019

Typearticle

Published2019-10-04

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations62

Files0 public / 0

ShelfService and Product Innovation

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doi10.1057/s41262-019-00173-7

openalex_workW2979155672

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2023The impact of brand value co-creation on perceived CSR authenticity and brand equity

2023Website quality and users' intention to use digital libraries: Examining users’ attitudes, online co-creation experiences, and eWOM

2022Value co-creation in branding: A systematic review from a tourism perspective