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The gift of co-creation: what motivates customers to participate

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References

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2000Culture Matters: How Values Shape Human Progress

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998 cited

1983Gift Giving in Anthropological Perspective916 cited

Cited by

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2023Website quality and users' intention to use digital libraries: Examining users’ attitudes, online co-creation experiences, and eWOM29 cited
2022Value co-creation in branding: A systematic review from a tourism perspective27 cited
2020From transactions to interactions: the value of co-creation processes within online brand consumer communities21 cited
2024How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction16 cited
2022Understanding how mindfulness sustains customer cocreation effort and transforms service value to well-being14 cited
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2024Unpacking brand co-creation: a single-case study and empirical consolidation of brand co-creation performances following qualitative meta-synthesis13 cited
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2024FOSTERING USER INVOLVEMENT IN COLLABORATIVE INNOVATION SPACES: INSIGHTS FROM LIVING LABS8 cited