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ArticleOn covert communication in advertising

Unknown author2003

Article2003

On covert communication in advertising

Unknown author

56 citations·0/0 files stored·Journal of Pragmatics

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Linguistics and Discourse Analysis Language, Discourse, Communication Strategies Linguistics and Language Analysis

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References

1985The Modularity of Mind.1989Studies in the Way of Words 2001The Discourse of Advertising 1996Pictorial Metaphor in Advertising 1962The hidden persuaders 1993The Discourse of Advertising 2000Repetitive Advertising and the Consumer 2005The Advertising Handbook

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2013A multimodal analysis of facework strategies in a corpus of charity ads on British television 2005Towards a critical cognitive–pragmatic approach to gender metaphors in Advertising English 2016Branding through art: the commercial value of visual and linguistic signs of art

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Year2003

Typearticle

Published2003-05-12

VenueJournal of Pragmatics

ISSN-L0378-2166

Languageen

Citations56

Files0 public / 0

ShelfLinguistics and Discourse Analysis

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doi10.1016/s0378-2166(03)00039-0

openalex_workW2029976002

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