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On covert communication in advertising
12 references·4 citing·36 second hop
On covert communication in advertising (2003)On covert communication in advertisingAdvertising and the Mind of the Consumer (2020)Advertising and the Mind of t…The Advertising Handbook (2005)The Advertising HandbookThe Discourse of Advertising (2001)The Discourse of AdvertisingRepetitive Advertising and the Consumer (2000)Repetitive Advertising and th…Phatic interpretations and phatic communication (1999)Phatic interpretations and ph…Pictorial Metaphor in Advertising (1996)Pictorial Metaphor in Adverti…The Discourse of Advertising (1993)The Discourse of AdvertisingThe pun in advertising: A pragmatic approach (1992)The pun in advertising: A pra…Studies in the Way of Words (1989)Studies in the Way of WordsThe Modularity of Mind. (1985)The Modularity of Mind.Language, Image, Media (1984)Language, Image, MediaThe hidden persuaders (1962)The hidden persuadersBranding through art: the commercial value of visual and linguistic signs of art (2016)Branding through art: the com…A multimodal analysis of facework strategies in a corpus of charity ads on British television (2013)A multimodal analysis of face…Construction of Negative Images of Menstruation in Indian TV Commercials (2012)Construction of Negative Imag…Towards a critical cognitive–pragmatic approach to gender metaphors in Advertising English (2005)Towards a critical cognitive–…English in advertising : a linguistic study of advertising in Great Britain (1966)Towards a practitioner-based model of selecting celebrity endorsers (2000)‘Reason’ and ‘tickle’ as pragmatic constructs in the discourse of advertising (2001)Metadiscourse in online advertising: Exploring linguistic and visual metadiscourse in social media advertisements (2021)Semantic Mechanisms of Humor (1984)Relevance: Communication and Cognition (1986)A decade of relevance theory (1998)Humor and the search for relevance (2003)The Handbook of Discourse Analysis (2003)The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries (2010)The Hypothesis of a Hierarchy of Effects: A Partial Evaluation (1966)Market Orientation and Company Profitability: Further Evidence Incorporating Longitudinal Data (2000)Measuring the Effects and Effectiveness of Interactive Advertising (2000)Employment branding in the knowledge economy (2002)Studies in the Theory of Ideology (1984)Language and the Media (1995)Educating the eye? Kress and Van Leeuwen’s Reading Images: The Grammar of Visual Design (1996) (1999)Emotions, Imagination and Consumption (2009)Identity constructions in multilingual advertising (2001)10. ADVERTISING AS A SITE OF LANGUAGE CONTACT (2003)“Fake News” Is Not Simply False Information: A Concept Explication and Taxonomy of Online Content (2019)Metaphor in Pictures and Multimodal Representations (2008)The Visual Dimension in Organizing, Organization, and Organization Research: Core Ideas, Current Developments, and Promising Avenues (2013)Extended Conceptual Metaphor Theory (2020)Autonomy, Vulnerability, Recognition, and Justice (2005)The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market (2007)Understanding Consumer Conversations Around Ads in a Web 2.0 World (2011)The motor theory of speech perception revised (1985)Beyond modularity: a developmental perspective on cognitive science (1993)Working Memory: Theories, Models, and Controversies (2011)The contemporary theory of metaphor (1993)Individual differences in reasoning: Implications for the rationality debate? (2000)Cues to deception. (2003)Implications of Using Male and Female Voices in Commercials: An Exploratory Study (2002)Cognitive Evaluation: Prompts used to Measure Sponsorship Awareness (2003)The Use of Humor to Mask Deceptive Advertising: It's No Laughing Matter (2007)
this work references cited by second hop

References

  • 1985The Modularity of Mind.4,790 cited
  • 1989Studies in the Way of Words4,497 cited
  • 2001The Discourse of Advertising1,129 cited
  • 1996Pictorial Metaphor in Advertising988 cited
  • 1962The hidden persuaders814 cited
  • 1993The Discourse of Advertising364 cited
  • 2000Repetitive Advertising and the Consumer212 cited
  • 2005The Advertising Handbook147 cited
  • 1992The pun in advertising: A pragmatic approach126 cited
  • 2020Advertising and the Mind of the Consumer94 cited
  • 1999Phatic interpretations and phatic communication91 cited
  • 1984Language, Image, Media62 cited

Cited by

  • 2013A multimodal analysis of facework strategies in a corpus of charity ads on British television56 cited
  • 2005Towards a critical cognitive–pragmatic approach to gender metaphors in Advertising English50 cited
  • 2012Construction of Negative Images of Menstruation in Indian TV Commercials17 cited
  • 2016Branding through art: the commercial value of visual and linguistic signs of art11 cited

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