Small Business Sales Growth and Internationalization Links to Web Site Functions in the United Kingdom

Abstract

The potential of the Internet to both geographically expand customer bases and provide a source of growth has led to a rapid embracement of the Internet by a majority of small businesses in the United Kingdom. However, many studies suggest that much of this adoption takes the form of simple websites representing little more than an electronic brochure. This paper investigates the level of Small and Medium Enterprise (SME) website adoption and functionality and how this relates to growth aspirations, specifically the geographical expansion of customer bases. The possibility that IT skills shortages could explain the gap between the Internet’s potential and the extent of involvement by a vast majority of UK SMEs is explored.

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