Electronic Commerce Adoption in SME: The Trend of Prior Studies

Rosli Mohamad · Noor Azizi Ismail

32 citations0/0 files storedUniversiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)

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Technology Adoption and User Behaviour SMEs Development and Digital Marketing E-commerce and Technology Innovations

Abstract

Emergence of Internet, particularly Electronic Commerce (EC) application brings new landscape in conducting business. Apart of better efficiency, EC enables firm to diversify business strategy, to introduce newly accepted business model and to embrace globalization. Despite profound usage among large firms, EC is now getting attention of small medium-sized enterprises (SMEs). This is obviously raises concern as small firms have long been recognized for limited resources and capabilities than larger firms. Consequently, the issue of EC in SMEs attracts considerable research works in this area. This conceptual paper reports on the extensive review of prior studies pertaining to the EC usage among small firms. This paper, however, limits the review to several major aspects i.e. research themes, underpinning theories, research approaches, and the context/country of the study. The last section then outlines important findings of the previous studies and future research direction.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1990processes of technological innovation 2001A perception-based model for EDI adoption in small businesses using a technology–organization–environment framework 2004Electronic commerce adoption: an empirical study of small and medium US businesses 2001A model of Internet adoption by SMEs 2003Understanding it adoption decisions in small business: integrating current theories 2003Using resource-based theory to interpret the successful adoption and use of information systems and technology in manufacturing small and medium-sized enterprises 2005Perceived E-Readiness Factors in E-Commerce Adoption: An Empirical Investigation in a Developing Country

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