References

• 2011Brand and country-of-origin effect on consumers' decision to purchase luxury products315 cited
• 2003Effect of perceived brand origin associations on consumer perceptions of quality284 cited
• 2012A Conceptual Study on the Country of Origin Effect on Consumer Purchase Intention194 cited
• 2008The role of ethnic affiliation in consumer ethnocentrism135 cited
• 2011Demystifying Cultural Differences in Country-of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and Involvement62 cited
• 2010Country-of-Origin Effects on Consumers’ Evaluations of Automobiles: Perspectives from a Developing Nation36 cited
• 2010Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market18 cited
• 2010The Ethnicity Impact on Attitudes toward Country of Origin for Products with Different Involvement Levels11 cited

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