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New tensions and challenges in integrated communications

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References

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1998

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Brands as symbolic resources for the construction of identity

823 cited

Cited by

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2020Communicating science in organizational contexts: toward an “organizational turn” in science communication research60 cited
2011Strategic Orientation of Communication Professionals in Europe57 cited
2013Public Relations: A Discipline in Transformation49 cited
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2013The Intangible Global Report: an integrated corporate communication framework38 cited
2016Content analysis of the empirical research on IMC from 2000 to 201537 cited
2014Creating value through communication37 cited
2011Communication and Corporate Social Responsibility36 cited
2014A multidisciplinary approach for a new understanding of corporate communication35 cited
2021Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment34 cited
2012Co‐creating ONE: rethinking integration within communication32 cited