Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University

Brahm Canzer

42 citations0/0 files storedJournal of Marketing Education

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Management and Marketing Education Online and Blended Learning Educational Technology and E-Learning

Abstract

This article presents an introductory marketing course design for distance education students enrolled in either a post-undergraduate certificate or M.B.A. program. The course is a pilot for seven other business courses that use a server-based software system designed for on-line, asynchronous course delivery over the World Wide Web by the Virtual-U Project team at Simon Fraser University. Course design specifications and learning outcome requirements paralleling knowledge and skills that are emphasized in the campus-based program are discussed, as are the results of student performances and feedback.

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1974Principles of Instructional Design 1996Learning networks: A field guide to teaching and learning online 1992Basic Marketing: A Global-managerial Approach 1986Growth and structure of distance education 1977The Cybernetics of Human Learning and Performance 1986The Instructional Systems Development (ISD) Model: A Review of Those Factors Critical to Its Successful Implementation.

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2000Cyber Dimensions: On-Line Education in a Management Science Course—Effectiveness and Performance Factors 2003Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met 2005Chalkboards to Cybercourses: The Internet and Marketing Education 2001Marketing Educator Internet Adoption in 1998 versus 2000: Significant Progress and Remaining Obstacles 2001Using Information Technology for Active Learning in International Business Education 2002Integrating Internet Technology in Marketing Research Education 2006Bridging the academic/practitioner divide in marketing

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