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Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University

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Cited by

2000Cyber Dimensions: On-Line Education in a Management Science Course—Effectiveness and Performance Factors101 cited
2003Applying E-Marketing Strategies to Online Distance Learning50 cited
2003Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met41 cited
2005Chalkboards to Cybercourses: The Internet and Marketing Education38 cited
2001Marketing Educator Internet Adoption in 1998 versus 2000: Significant Progress and Remaining Obstacles29 cited
2001Using Information Technology for Active Learning in International Business Education28 cited
2002Integrating Internet Technology in Marketing Research Education24 cited
2006Bridging the academic/practitioner divide in marketing20 cited

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2019

INCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES

17 cited

2019Towards A Happy, Creative and Social Higher Education Institution: The Case of Non-Profit Marketing and Business Creation Subjects at the University of Cadiz15 cited

2010Case Studies As Practical Teaching In The New Marketing Courses11 cited

1999Strategic Planning for the 21st Century10 cited

2012Refuerzo y desarrollo de competencias mediante la elaboración de una campaña real de marketing: la FormulaUEM7 cited

2011La integración de diferentes campos del conocimiento en juegos de simulación empresarial.7 cited

1998Teaching a Distance Marketing Course: A Case Study for First-Timers6 cited