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Cited by

• 1989The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey1,778 cited
• 1988Reception study: Ethnography and the problems of dispersed audiences and nomadic subjects329 cited
• 2006The Hidden History of Product Placement186 cited
• 1990Bombay Talkies, the Word and the World: Salman Rushdie's Satanic Verses105 cited
• 1985"The Sword Became a Flashing Vision": D. W. Griffith's The Birth of a Nation71 cited
• 1992The assembly line of greatness: Celebrity in twentieth‐century America65 cited
• 2003"Delicious Horrors": Mass Culture, The Red Cross, and the Appeal of Modern American Humanitarianism62 cited
• 1996The Radical Roots of American Studies": Presidential Address to the American Studies Association, November 9, 199555 cited
• 1997Herculean muscle! The classicizing rhetoric of bodybuilding53 cited
• 2009“Going to the movies”: accounting and twentieth century cinema43 cited
• 2007American Anthropology in the Middle Decades: A View from Hollywood33 cited
• 2012Between mass society and revolutionary praxis: The contradictions of Guy Debord’s Society of the Spectacle27 cited
• 1987Propaganda and Communication: The Re-emergence of a Research Tradition26 cited
• 1984Some Versions of Fantasy: Toward a Cultural History of American Advertising, 1880–1930