Article2011

A Shift in corporate practice? Facilitating sustainability strategy in companies

83 citations0/0 files storedCorporate Social Responsibility and Environmental Management

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Corporate Social Responsibility Reporting Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Abstract

Abstract Increasingly, there has been a great deal of attention paid to the notion of corporate sustainability, which has variously been defined as meaning the incorporation of social, environmental, economic, and cultural concerns into corporate strategy. Therefore, corporations, particularly those that have global presence, are required to commit to sustainability strategies and practice as a means of expressing their support and commitment to the notion. This study examines managers' actual sustainability perceptions and practices. The paper reports on an empirical study carried out in New Zealand in which 15 large companies were interviewed in 2009 about their sustainability strategy and practice. Results reveal that companies that participated in the study are keen to demonstrate that sustainability is integral to their policy and have various projects and initiatives to support their position and commitment. However, with lack of ‘organised’ stakeholder pressure on corporations in New Zealand to showcase their sustainability attributes, with very few exceptions, the question of what really motivates sustainability projects/initiatives is compelling. Copyright © 2011 John Wiley & Sons, Ltd and ERP Environment.

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References

1997THE CORPORATE SOCIAL PERFORMANCE-FINANCIAL PERFORMANCE LINK 1997A RESOURCE-BASED PERSPECTIVE ON CORPORATE ENVIRONMENTAL PERFORMANCE AND PROFITABILITY.2002Beyond the business case for corporate sustainability 2000Corporate social responsibility and financial performance: correlation or misspecification?1995Environmental Regulation and the Competitiveness of U.S. Manufacturing: What Does the Evidence Tell Us?1995Corporate strategy: the quest for parenting advantage 1997Beyond Greening: Strategies for a Sustainable World.2006BEYOND DICHOTOMY: THE CURVILINEAR RELATIONSHIP BETWEEN SOCIAL RESPONSIBILITY AND FINANCIAL PERFORMANCE

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