Article2017

Developing an Environmentally Sustainable Business Plan: An International B2B Case Study

Colin Bauer Gabler · Nikolaos G. Panagopoulos · Pavlos A. Vlachos · Adam A. Rapp

32 citations0/0 files storedCorporate Social Responsibility and Environmental Management

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Environmental Sustainability in Business Corporate Social Responsibility and Sustainability Sustainability and Innovation in Business

Abstract

Abstract Business may be in the best position to address the world's environmental problems. However, firms are still struggling with the how and when of their sustainability strategies. The goal of this case study is to uncover bridges and barriers to incorporating environmental issues into business strategy. We collect semi‐structured depth interviews with upper level executives at a global, B2B manufacturing firm. Analysis reveals six elements of an environmentally sustainable business plan: (1) unify the organizational vision, (2) create visible leadership, (3) address multiple stakeholders, (4) focus on innovation, (5) communicate the message, and (6) implement the strategy. We nest these components under the normative, strategic, and operational management framework of corporate sustainability, and then present future research directions. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment

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References

1992Basics of Qualitative Research 1997Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications 1995The Stakeholder Theory of the Corporation: Concepts, Evidence, and Implications 1997Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts 2014The Impact of Corporate Sustainability on Organizational Processes and Performance 2000Corporate social responsibility and financial performance: correlation or misspecification?2012What We Know and Don’t Know About Corporate Social Responsibility

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