Internationalization Strategies of Emerging Markets Firms

Huei‐Ting Tsai · Andreas Benedikt Eisingerich

109 citations0/0 files storedCalifornia Management Review

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International Business and FDI Global trade and economics Globalization, Economics, and Policies

Abstract

Although firms from emerging markets are becoming significant global players, our knowledge about how these latecomers catch up with existing multinational firms remains limited. This article summarizes the patterns of internationalization strategies pursued by firms from these markets. These leading emerging markets firms can be best understood in terms of their levels of RD global exporters and importers; OEM/ODM technology leaders and followers; and regional exporters and importers. Based on these analyses, this article develops a set of propositions that summarize the internationalization strategies of these firms.

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References

1988The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions 1975THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES 2007International expansion of emerging market enterprises: A springboard perspective 1998INTERNATIONAL EXPANSION THROUGH START-UP OR ACQUISITION: A LEARNING PERSPECTIVE.2000Estimating the performance effects of business groups in emerging markets 2000EXPORT STRATEGIES AND PERFORMANCE OF FIRMS FROM EMERGING ECONOMIES: EVIDENCE FROM BRAZIL, CHILE, AND MEXICO.1995Buyer Characteristics of the Green Consumer and Their Implications for Advertising Strategy 1997Challenges for Internationalization Process Theory: The Case of International New Ventures

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