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Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends

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References

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2011When is social marketing not social marketing?91 cited
2006‘Hardcore Drinking’87 cited

Cited by

2019User generated content presenting brands on social media increases young adults’ purchase intention214 cited
2013Exposure of Children and Adolescents to Alcohol Marketing on Social Media Websites160 cited
2016Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media124 cited
2015An Exploratory Study of Gambling Operators’ Use of Social Media and the Latent Messages Conveyed96 cited
2016Exposure to and engagement with gambling marketing in social media: Reported impacts on moderate-risk and problem gamblers.71 cited
2020Prevalence and strategies of energy drink, soda, processed snack, candy and restaurant product marketing on the online streaming platform Twitch

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55 cited

2021The alcohol advertising ban in Norway: Effects on recorded alcohol sales48 cited

2015Multinational Alcohol Market Development and Public Health: Diageo in India44 cited

2014How did policy actors use mass media to influence the Scottish alcohol minimum unit pricing debate? Comparative analysis of newspapers, evidence submissions and interviews44 cited

2018Alcohol Advertising on Twitter—A Topic Model41 cited

2012Advocates, interest groups and Australian news coverage of alcohol advertising restrictions: content and framing analysis40 cited

2016Reverse engineering a ‘responsible drinking’ campaign to assess strategic intent40 cited

2021‘We're in this together’: A content analysis of marketing by alcohol brands on Facebook and Instagram during the first UK Lockdown, 202038 cited

2014Alcohol marketing in televised international football: frequency analysis34 cited

2018“I Wouldn’t Be Friends with Someone If They Were Liking Too Much Rubbish”: A Qualitative Study of Alcohol Brands, Youth Identity and Social Media31 cited

2012Alcohol marketing and young people: time for a new policy agenda31 cited