Articlehybrid2021

The alcohol advertising ban in Norway: Effects on recorded alcohol sales

48 citations0/0 files storedDrug and Alcohol Review

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Global Public Health Policies and Epidemiology Substance Abuse Treatment and Outcomes Alcohol Consumption and Health Effects

Abstract

INTRODUCTION: Although bans or restrictions on alcohol advertising are recommended as one of the three most effective and cost-effective policies to curb alcohol consumption, the best evidence to support this is indirect. The aim of this study was to examine whether the complete ban on alcohol advertising in Norway in 1975 had any effect on total alcohol sales. METHODS: Annual time series of recorded alcohol sales (1960-2006) were analysed. Autoregressive integrated moving average interrupted time series techniques were used to model the effect of the advertising ban, adjusting for alcohol prices and wages. RESULTS: The autoregressive integrated moving average analyses showed a negative and statistically significant effect of the ban on total recorded alcohol sales, suggesting an immediate and lasting reduction of 7.4% (P = 0.002). DISCUSSION AND CONCLUSIONS: The complete ban on alcohol advertising in 1975 in Norway reduced recorded alcohol sales. This suggests that the ban had a protective effect by reducing total alcohol consumption. The conclusion remains tentative because of possible effects of unrecorded alcohol consumption and marketing on social media and satellite TV channels.

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References

2012Everyday, Everywhere: Alcohol Marketing and Social Media—Current Trends 2021Alcohol Marketing in the Era of Digital Media Platforms 2002Alcohol consumption and alcohol advertising bans 2001A scale of formal alcohol control policy in 15 European countries 2000Alcohol Consumption and Alcohol Advertising Bans 2008Alcohol advertising bans, consumption and control policies in seventeen OECD countries, 1975–2000 2015Product Placement in Old and New Media: Examining the Evidence for Concern 2009Research Note—Wine Journalism—Marketing or Consumers' Guide?

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