SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Product Placement in Old and New Media: Examining the Evidence for Concern · Study

ArticleShelves

ArticleProduct Placement in Old and New Media: Examining the Evidence for Concern

Lynne C. Eagle2015

Article2015

Product Placement in Old and New Media: Examining the Evidence for Concern

Lynne C. Eagle · Stephan Vom Dahl

58 citations·0/0 files stored·Journal of Business Ethics

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 58 citations exist upstream.

References

1968Attitudinal effects of mere exposure.1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda 2013The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games 1998Brand Placement: A Review 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects

Cited by

2021The alcohol advertising ban in Norway: Effects on recorded alcohol sales 2020Product Placement in Entertainment Industry: A Systematic Review 2021The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective 2021Antecedents and consequences of consumers' attitudes toward product placements: evidence from India 2022

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2015Wirkung von Product Placementschapter · 14 shared references 2009A New Branch of Advertisingarticle · 13 shared references 2019What we know and need to know about the gamification of advertisingarticle · 13 shared references 2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercialsarticle · 13 shared references 2010Examining the Covert Nature of Product Placement: Implications for Public Policyarticle · 12 shared references 2015When James Bond shows off his Omega: does product placement affect its media host?article · 12 shared references

Details

Year2015

Typearticle

Published2015-11-24

VenueJournal of Business Ethics

ISSN-L0167-4544

Languageen

Citations58

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/s10551-015-2955-z

openalex_workW2176727293

Links

Imported from OpenAlex (CC0) — nothing here is generated.

Exploring the impact of brand placement repetition on the effectiveness of umbrella branding