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Product Placement in Old and New Media: Examining the Evidence for Concern
16 references·5 citing·44 second hopsampled
Product Placement in Old and New Media: Examining the Evidence for Concern (2015)Product Placement in Old and New Media: E…The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games (2013)The Gamification of Advertisi…Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework (2012)Social Media Peer Communicati…Understanding Attitudes Toward and Behaviors in Response to Product Placement (2010)Understanding Attitudes Towar…When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence (2008)When Product Placement Goes W…Receptiveness of Gamers to Embedded Brand Messages in Advergames (2006)Receptiveness of Gamers to Em…Product Placement: How Brands Appear on Television (2006)Product Placement: How Brands…CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects (2006)CONSUMERS, CHARACTERS, AND PR…Audience Response to Product Placements: An Integrative Framework and Future Research Agenda (2006)Audience Response to Product …What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising? (2005)What can The Study of Cogniti…Exploring children's choice: The reminder effect of product placement (2004)Exploring children's choice: …Practitioners' evolving views on product placement effectiveness (2003)Practitioners' evolving views…Moviegoers' Experiences and Interpretations of Brands in Films Revisited (1999)Moviegoers' Experiences and I…Brand Placement: A Review (1998)Brand Placement: A ReviewThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…Exploring the impact of brand placement repetition on the effectiveness of umbrella branding (2022)Exploring the impact of brand…The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective (2021)The impact of emerging techno…The alcohol advertising ban in Norway: Effects on recorded alcohol sales (2021)The alcohol advertising ban i…Antecedents and consequences of consumers' attitudes toward product placements: evidence from India (2021)Antecedents and consequences …Product Placement in Entertainment Industry: A Systematic Review (2020)Product Placement in Entertai…Social Learning Theory. (1978)The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall (1998)Promoting Destinations via Film Tourism: An Empirical Identification of Supporting Marketing Initiatives (2006)Advances in Consumer Research (2025)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A study of the impact of social media on consumers (2014)The effect of social media communication on consumer perceptions of brands (2014)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Experimental and Quasi-Experimental Designs for Research (1963)Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)The effects of the standardized instagram disclosure for micro- and meso-influencers (2019)The Presentation of Self in Everyday Life. (1956)Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention (2007)More than meets the eye (2007)Presentation of Self in Everyday Life, the (2008)The Perceived Fit between Instagram Influencers and the Endorsed Brand (2019)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities (2013)A Decade of Online Advertising Research: What We Learned and What We Need to Know (2019)Does gamification affect brand engagement and equity? A study in online brand communities (2020)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames (2011)The Challenges Native Advertising Poses: Exploring Potential Federal Trade Commission Responses and Identifying Research Needs (2018)Persuasion Knowledge in the Marketplace: A Meta‐Analysis (2021)Feeling and thinking: Preferences need no inferences. (1980)State of Art and Science in Sponsorship-Linked Marketing (2008)Knowing when to doubt: Developing a critical stance when learning from others. (2012)Cultures and Organizations: Software of the Mind. (1993)Better together? Harnessing the power of brand placement through program sponsorship messages (2017)The Principles of Psychology (1891)The Measurement of Meaning (1957)Social Behavior: Its Elementary Forms (1963)Measuring individual differences in implicit cognition: The implicit association test. (1998)A meta-analytic test of intergroup contact theory. (2006)
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References

  • 1968Attitudinal effects of mere exposure.6,730 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2012Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework1,061 cited
  • 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues658 cited
  • 2006Audience Response to Product Placements: An Integrative Framework and Future Research Agenda475 cited
  • 2013The Gamification of Advertising: Analysis and Research Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games448 cited
  • 1998Brand Placement: A Review410 cited
  • 2006CONSUMERS, CHARACTERS, AND PRODUCTS: A Balance Model of Sitcom Product Placement Effects358 cited
  • 2008When Product Placement Goes Wrong: The Effects of Program Liking and Placement Prominence337 cited
  • 2004Exploring children's choice: The reminder effect of product placement308 cited
  • 2005What can The Study of Cognitive Development Reveal about Children's Ability to Appreciate and Cope with Advertising?282 cited
  • 2003Practitioners' evolving views on product placement effectiveness267 cited
  • 1999Moviegoers' Experiences and Interpretations of Brands in Films Revisited258 cited
  • 2010Understanding Attitudes Toward and Behaviors in Response to Product Placement

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206 cited
  • 2006Receptiveness of Gamers to Embedded Brand Messages in Advergames181 cited
  • 2006Product Placement: How Brands Appear on Television174 cited
  • Cited by

    • 2021The alcohol advertising ban in Norway: Effects on recorded alcohol sales48 cited
    • 2020Product Placement in Entertainment Industry: A Systematic Review30 cited
    • 2021The impact of emerging technology influences product placement effectiveness: a scoping study from interactive marketing perspective15 cited
    • 2021Antecedents and consequences of consumers' attitudes toward product placements: evidence from India11 cited
    • 2022Exploring the impact of brand placement repetition on the effectiveness of umbrella branding11 cited