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Product Placement: How Brands Appear on Television · Study

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ArticleProduct Placement: How Brands Appear on Television

Carrie La Ferle2006

Article2006

Product Placement: How Brands Appear on Television

Carrie La Ferle · Steven Marc Edwards

174 citations·0/0 files stored·Journal of Advertising

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification

Abstract

(2006). Product Placement: How Brands Appear on Television. Journal of Advertising: Vol. 35, No. 4, pp. 65-86.

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References

2017The Content Analysis Guidebook 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 2002Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability 1985Problems and Strategies in Services Marketing 1991Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity 1979Endorser Effectiveness by Product Type 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude 1994Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

Cited by

2008Enjoyment of Advergames and Brand Attitudes 2009A New Branch of Advertising 2011Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies 2012Do you like What you Recognize?2009Today’s practice of brand placement and the industry behind it

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Details

Year2006

Typearticle

Published2006-12-01

VenueJournal of Advertising

ISSN-L0091-3367

Languageen

Citations174

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.2753/joa0091-3367350405

openalex_workW2040940889

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2007

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2011Child and Adolescent Exposure to Food and Beverage Brand Appearances During Prime-Time Television Programming