Cited by

• 2008Enjoyment of Advergames and Brand Attitudes228 cited
• 2009A New Branch of Advertising149 cited
• 2011Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies104 cited
• 2012Do you like What you Recognize?89 cited
• 2009Today’s practice of brand placement and the industry behind it81 cited
• 2007Effectiveness of brand placement: New insights about viewers75 cited
• 2010Red Bull “Gives You Wings” for better or worse: A double‐edged impact of brand exposure on consumer performance73 cited
• 2011Child and Adolescent Exposure to Food and Beverage Brand Appearances During Prime-Time Television Programming66 cited
• 2007Recall of Products Placed as Prizes versus Commercials in Game Shows59 cited
• 2015Product Placement in Old and New Media: Examining the Evidence for Concern58 cited
• 2016An investigation of brand placement effects on brand attitudes and purchase intentions: Brand placements versus TV commercials57 cited
• 2011Product placements in movies and on Broadway56 cited
• 2013The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies53 cited
• 2012From apathy to ambivalence: How is persuasion knowledge reflected in consumers' comments about in-game advertising?52 cited
• 2017How brands appear in children's movies. A systematic content analysis of the past 25 Years47 cited
• 2012Advertising to the beat: An analysis of brand placements in hip-hop music videos46 cited