Using the web to look for work

Bernard J. Jim Jansen · Karen J. Jansen · Amanda H. Spink

91 citations0/0 files storedInternet Research

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Employer Branding and e-HRM Information Retrieval and Search Behavior Web Data Mining and Analysis

Abstract

Purpose The web is now a significant component of the recruitment and job search process. However, very little is known about how companies and job seekers use the web, and the ultimate effectiveness of this process. The specific research questions guiding this study are: how do people search for job‐related information on the web? How effective are these searches? And how likely are job seekers to find an appropriate job posting or application? Design/methodology/approach The data used to examine these questions come from job seekers submitting job‐related queries to a major web search engine at three points in time over a five‐year period. Findings Results indicate that individuals seeking job information generally submit only one query with several terms and over 45 percent of job‐seeking queries contain a specific location reference. Of the documents retrieved, findings suggest that only 52 percent are relevant and only 40 percent of job‐specific searches retrieve job postings. Research limitations/implications This study provides an important contribution to web research and online recruiting literature. The data come from actual web searches, providing a realistic glimpse into how job seekers are actually using the web. Practical implications The results of this research can assist organizations in seeking to use the web as part of their recruiting efforts, in designing corporate recruiting web sites, and in developing web systems to support job seeking and recruiting. Originality/value This research is one of the first studies to investigate job searching on the web using longitudinal real world data.

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1990Qualitative evaluation and research methods 1990Qualitative evaluation and research methods, 2nd ed.2007Managing the human resources 2001Making the most of on-line recruiting.2002A web of applicant attraction: Person-organization fit in the context of Web-based recruitment.1989Words and co-words as indicators of intellectual organization 2002Internet job hunting: A field study of applicant experiences with on‐line recruiting

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2014Towards a typology of business process management professionals: identifying patterns of competences through latent semantic analysis 2019Digital Transformation of Human Resource Management: Digital Applications and Strategic Tools in HRM 2012Job search on the internet and its outcome 2024AI alignment: Assessing the global impact of recommender systems 2020Attitudes of Z generations to job searching through social media 2011What has the internet ever done for employees? A review, map and research agenda

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