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Quelles sont les évocations du développement durable ? Une approche par la technique projective du collage
16 references·1 citing·59 second hopsampled
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References

  • 1997TOWARD A STEWARDSHIP THEORY OF MANAGEMENT5,371 cited
  • 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
  • 1995Shifting Paradigms for Sustainable Development: Implications for Management Theory and Research2,335 cited
  • 2003The Fire of Desire: A Multisited Inquiry into Consumer Passion1,023 cited
  • 2005Corporations, Stakeholders and Sustainable Development I: A Theoretical Exploration of Business–Society Relations796 cited
  • 1995Seeing the Voice of the Customer: Metaphor-based Advertising Research492 cited
  • 1995Limits to Anthropocentrism: Toward an Ecocentric Organization Paradigm?374 cited
  • 2003Nature of corporate responsibilities263 cited
  • 2003Business conceptions of sustainable development: a perspective from critical theory200 cited
  • 2010Multi‐method research on consumer–brand associations: Comparing free associations, storytelling, and collages149 cited
  • 2006Mieux connaître le consommateur socialement responsable126 cited
  • 2010Sustainability in Strategic Management Education: The Quest for New Root Metaphors.117 cited
  • 2003Le marketing comme moyen de légitimation des entreprises dans une perspective de développement durable59 cited
  • 2009Comment les consommateurs socialement responsables se représentent-ils la consommation ? Une approche par les associations libres

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57 cited
  • 2005La légitimité d'une communication sociétale: le rôle de l'annonceur51 cited
  • 2004L’analyse de visuels en marketing : pour une complémentarité des principales approches36 cited
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    • 2017Le rôle des imaginaires dans la construction d’un marché innovant : une étude ethnomarketing du marché des nanotechnologies12 cited