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Symbolic Value of Foreign Products in the People's Republic of China
14 references·16 citing·42 second hop
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this work references cited by second hop

References

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  • 1994Brand Equity and Advertising: Advertising's Role in Building Strong Brands313 cited

Cited by

  • 2012

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The influence of value perceptions on luxury purchase intentions in developed and emerging markets
262 cited
  • 2009Non-local or local brands? A multi-level investigation into confidence in brand origin identification and its strategic implications259 cited
  • 2014Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China249 cited
  • 2014Trust, Trustworthiness, and Information Sharing in Supply Chains Bridging China and the United States246 cited
  • 2012The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers222 cited
  • 2021Research Constituents, Intellectual Structure, and Collaboration Patterns in Journal of International Marketing : An Analytical Retrospective222 cited
  • 2004Country-of-Origin 1965-2004: A Literature Review194 cited
  • 2012Living in a Global World: Influence of Consumer Global Orientation on Attitudes toward Global Brands from Developed versus Emerging Countries189 cited
  • 2016Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective171 cited
  • 2013The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success150 cited
  • 2019Consumer ethnocentrism in developing countries127 cited
  • 2009Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers122 cited
  • 2015Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets122 cited
  • 2020Multidimensional social and cultural norms influencing HPV vaccine hesitancy in Asia119 cited
  • 2015They are not all same: variations in Asian consumers’ value perceptions of luxury brands115 cited
  • 2008Susceptibility to global consumer culture: A three‐dimensional scale96 cited