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Culturally incongruent messages in international advertising
16 references·0 citing·39 second hop
Culturally incongruent messages in international advertising (2012)Culturally incongruent messages in intern…The Hofstede model (2010)The Hofstede modelGlobal marketing and advertising: understanding cultural paradoxes (2005)Global marketing and advertis…CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS (2004)CHINESE CONSUMER READINGS OF …Symbolic Value of Foreign Products in the People's Republic of China (2003)Symbolic Value of Foreign Pro…Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Culture's Consequences: Compa…Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture (1999)Brand Positioning through Adv…The Psychology of Attitudes (1997)The Psychology of AttitudesMatching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)Matching Advertising Appeals …Cultural Values Reflected in Chinese and U.S. Television Commercials (1996)Cultural Values Reflected in …Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries (1996)Business Advertising Appeals …Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies (1994)Persuasion and Culture: Adver…Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General (1993)Assessing the Cross-National …Standardization of International Marketing Strategy: Some Research Hypotheses (1989)Standardization of Internatio…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…The nature of human values (1973)The nature of human valuesThe Cognitive Processes Mediating Acceptance of Advertising (1973)The Cognitive Processes Media…The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Cultures and Organizations: Software of the Mind. (1993)The cultural system and integrated reporting (2013)Impact of the Institutional Macro Context on the Voluntary Disclosure of CSR Information (2015)Evaluating the influence of YouTube advertising for attraction of young customers (2016)Statistical principles in experimental design. (1962)Reliability of Nominal Data Based on Qualitative Judgments (1989)Reliability Measures for Qualitative Data: Theory and Implications (1994)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Country-of-Origin Effects on Product Evaluations (1982)THE GLOBALIZATION OF MARKETS (1983)The Influence of Global Marketing Standardization on Performance (1992)Management International Review (2004)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)Exporting challenges of SMEs: A review and future research agenda (2017)Culture's Consequences: International Differences in Work-Related Values (1981)Culture's Consequences: International Differences in Work-Related Values. (1983)Managing Brand Equity (1991)A Cross-National Investigation into the Individual and National Cultural Antecedents of Consumer Innovativeness (1999)The measurement and dimensionality of brand associations (2000)Is Customer Participation in Value Creation a Double-Edged Sword? Evidence from Professional Financial Services Across Cultures (2010)Convergence and divergence in consumer behavior: implications for international retailing (2002)What did GLOBE really measure? Researchers’ minds versus respondents’ minds (2006)Cultural difference in motivations for using social network sites: A comparative study of American and Korean college students (2010)The attribution of attitudes (1967)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)SURVEY RESEARCH (1999)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Psychology and Culture (2004)Choice as an act of meaning: The case of social class. (2007)Upper Echelons Theory: An Update (2007)The weirdest people in the world? (2010)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Framing Processes and Social Movements: An Overview and Assessment (2000)
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References

  • 2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations21,666 cited
  • 1973The nature of human values10,181 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 2005Global marketing and advertising: understanding cultural paradoxes813 cited
  • 1994Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies736 cited
  • 2010The Hofstede model718 cited
  • 1973The Cognitive Processes Mediating Acceptance of Advertising466 cited
  • 2004CHINESE CONSUMER READINGS OF GLOBAL AND LOCAL ADVERTISING APPEALS425 cited
  • 1996Business Advertising Appeals as a Mirror of Cultural Dimensions: A Study of Eleven Countries357 cited
  • 1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
  • 1996Cultural Values Reflected in Chinese and U.S. Television Commercials345 cited
  • 2003

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Symbolic Value of Foreign Products in the People's Republic of China
306 cited
  • 1993Assessing the Cross-National Applicability of Consumer Behavior Models: A Model of Attitude Toward Advertising in General287 cited
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