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“Masculine” vs. “feminine” strategies in political ADS: Implications for female candidates
15 references·3 citing·42 second hop
“Masculine” vs. “feminine” strategies in political ADS: Implications for female candidates (1987)“Masculine” vs. “feminine” strategies in …Handbook of Political Communication, the (2008)Handbook of Political Communi…Political campaign communication: principles and practices (1992)Political campaign communicat…Language, Gender, and Society. (1985)Language, Gender, and Society.Content of Television Political Spot Ads for Female Candidates (1985)Content of Television Politic…Reactions to Political Advertising: Clarifying Sponsor Effects (1984)Reactions to Political Advert…Political Campaign Communications: Principles and Practices by Judith S. Trent and Robert V. Friedenberg Praeger, New York, NY, USA, 1983 (1984)Political Campaign Communicat…Gender schemas and perceptions of speech style (1984)Gender schemas and perception…The Sex Gap in Political Persuading: Where the "Structuring Principle" Works (1981)The Sex Gap in Political Pers…Sex differences and similarities in communicator style (1981)Sex differences and similarit…Women and language in literature and society (1980)Women and language in literat…Women's Depiction by the Mass Media (1979)Women's Depiction by the Mass…The Electability of Women Candidates: The Effects of Sex Role Stereotypes (1979)The Electability of Women Can…Male and female spoken language differences: Stereotypes and evidence. (1979)Male and female spoken langua…Feminism, femininity, and the television series: A content analysis (1975)Feminism, femininity, and the…Clout: Womanpower and politics (1974)Clout: Womanpower and politicsPolitical Advertising as Political Marketing: A Retro-Forward Perspective (2012)Political Advertising as Poli…The effects of message theme, policy explicitness, and candidate gender (2000)The effects of message theme,…Sex, lies, and videotape: An analysis of gender in campaign advertisements (1999)Sex, lies, and videotape: An …The Handbook of Social Psychology (1969)Toward a cognitive social learning reconceptualization of personality. (1973)The psychology of sex differences (1975)Argumentativeness and affirming communicator style as predictors of satisfaction/dissatisfaction with subordinates (1989)Communication Abilities of Managers: The Relationship to Performance (1991)Effective communication styles for the customer-oriented service employee: Inducing dedicational behaviors in luxury restaurant patrons (2011)Living with Television: The Violence Profile (1976)Interaction: The Work Women Do (1978)The Ideology of Consumption: A Structural-Syntactical Analysis of "Dallas" and "Dynasty" (1988)In the Pages of Ms.: Sex Role Portrayals of Women in Advertising (1990)The aging woman in popular film: Underrepresented, unattractive, unfriendly, and unintelligent (1997)Occupational Roles as Portrayed on Television (1964)Woman's Place: Options and Limits in Professional Careers (1971)Patterns in Prime Time (1974)Allocating Happiness: TV Families and Social Class (1982)Feminist Media Criticism and Feminist Media Practices (2000)The representation of workingwomen in Spanish television fiction (2016)The Social Stratification of English in New York City. (1968)Directions in Sociolinguistics: The Ethnography of Communication (1973)Language and woman's place (1973)Gender differences in interaction style and influence. (1989)Gender differences in online travel information search: Implications for marketing communications on the internet (2006)The American Voter. By A. Campbell, P. Converse, W. Miller, and D. Stokes. (New York: John Wiley & Sons, Inc. 1960. Pp. viii, 573. $8.50.) (1960)Beliefs, Attitudes, and Values. (1969)The nature of human values (1973)Psychological Determinants of Political Opinionation (1990)Cultivating Civic Competence: Simulations and Skill-Building in an Introductory Government Class (2008)Gender and Political Participation: News Consumption, Political Efficacy and Interpersonal Communication (2013)Inoculation in Political Campaign Communication (1988)The Mass Media and American Politics (1989)“You Tweet Like a Girl!” (2015)Gender, language, and influence. (1990)CURRENT RESEARCH IN SOCIAL PSYCHOLOGY (1996)Critical Discourse Analysis (2005)Sexism, Racism, and Ageism in Voting Behavior: An Experimental Analysis (1982)Gendered politics and presidential image construction: A reassessment of the “feminine style” (1996)Gender, Context, and Television Advertising: A Comprehensive Analysis of 2000 and 2002 House Races (2009)Audience Activity and Soap Opera Involvement A Uses and Effects Investigation (1987)Critical rhetoric: Theory and praxis (1989)Hedges and boosters in women's and men's speech (1990)New generalizations and explanations in language and gender research (1999)Moral repair: reconstructing moral relations after wrongdoing (2007)
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References

  • 1980Women and language in literature and society668 cited
  • 2008Handbook of Political Communication, the541 cited
  • 1985Language, Gender, and Society.469 cited
  • 1992Political campaign communication: principles and practices351 cited
  • 1979Male and female spoken language differences: Stereotypes and evidence.270 cited
  • 1979Women's Depiction by the Mass Media220 cited
  • 1981Sex differences and similarities in communicator style81 cited
  • 1979The Electability of Women Candidates: The Effects of Sex Role Stereotypes74 cited
  • 1975Feminism, femininity, and the television series: A content analysis68 cited
  • 1981The Sex Gap in Political Persuading: Where the "Structuring Principle" Works68 cited
  • 1984Reactions to Political Advertising: Clarifying Sponsor Effects55 cited
  • 1985Content of Television Political Spot Ads for Female Candidates51 cited
  • 1984Gender schemas and perceptions of speech style32 cited
  • 1974Clout: Womanpower and politics31 cited
  • 1984Political Campaign Communications: Principles and Practices by Judith S. Trent and Robert V. Friedenberg Praeger, New York, NY, USA, 198316 cited

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Cited by

  • 2012Political Advertising as Political Marketing: A Retro-Forward Perspective50 cited
  • 2000The effects of message theme, policy explicitness, and candidate gender14 cited
  • 1999Sex, lies, and videotape: An analysis of gender in campaign advertisements13 cited