Attitudes Toward Affirmative Action Plans Directed at Blacks: Effects of Plan and Individual Differences1

Abstract

Non‐Black students (N= 178) completed a questionnaire that permitted tests of hypotheses about the bases of attitudes toward affirmative action plans (AAPs) directed at Blacks. Respondents positively evaluated 5 AAPs (race blind, eliminate discrimination, recruitment, training, proportional hiring) and rejected 2 AAPs (weak and strong preferential treatment). Hierarchical regression analyses indicated that attitudes toward the specific AAPs were entirely mediated by judgments of AAP fairness, but were only partly mediated by perceived threats to personal and collective self‐interest. Attitudes toward the specific AAPs were more strongly related to details of the AAPs than to individual differences or to attitudes toward affirmative action in general. Attitudes toward affirmative action in general varied with self‐interest and racism, but not with belief in the dominant ideology of opportunity.

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