Analyzing Sales-Mix Profitability

William J. Quain

25 citations0/0 files storedCornell Hotel and Restaurant Administration Quarterly

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Aviation Industry Analysis and Trends

Abstract

Abstract While hotels have used yield management to good advantage to boost revenues, that technique does not consider profitability of various market segments. Profit analysis by segment is a step beyond yield management that can help add dollars to the bottom line

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1990Profit analysis

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1997A market‐driven approach to business development and service improvement in the hospitality industry 2006Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools 1992Building a Market-Segment Accounting Model to Improve Profits 2000The strategic planning/finance interface: does sophistication really matter?1998The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness

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