Building a Market-Segment Accounting Model to Improve Profits

Christopher W. Nordling

15 citations0/0 files storedCornell Hotel and Restaurant Administration Quarterly

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Customer churn and segmentation Accounting and Organizational Management Consumer Market Behavior and Pricing

Abstract

To maximize profits and allocate wisely your available resources, you must determine how different market segments contribute to your bottom line. Here's one such method for doing so, devised at the Las Vegas Hilton

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1992Analyzing Sales-Mix Profitability

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2007Management Accounting in the Hotel Business 2006Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools 2000The strategic planning/finance interface: does sophistication really matter?1998The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness 2018Analyzing customer profitability in hotels using activity based costing

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