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Building a Market-Segment Accounting Model to Improve Profits

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References

1992Analyzing Sales-Mix Profitability25 cited

Cited by

2007Management Accounting in the Hotel Business18 cited
2006Comparing Market-segment-profitability Analysis with Department-Profitability Analysis as Hotel Marketing-decision Tools18 cited
2000The strategic planning/finance interface: does sophistication really matter?15 cited
1998The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness14 cited
2018Analyzing customer profitability in hotels using activity based costing13 cited

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