SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sexual Content on Mainstream TV Advertising: A Cross-cultural Comparison · Study

ArticleShelves

ArticleSexual Content on Mainstream TV Advertising: A Cross-cultural Comparison

Amir Hetsroni2007

Article2007

Sexual Content on Mainstream TV Advertising: A Cross-cultural Comparison

30 citations·0/0 files stored·Sex Roles

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Media, Gender, and Advertising Gender, Feminism, and Media Sexuality, Behavior, and Technology

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 30 citations exist upstream.

References

2002Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations 1977Content Analysis in Consumer Research 2001Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters 1976Gender Advertisements 1978Gender Advertisements 1992Mass Media and Society 2000The Costs and Benefits of Consuming 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism

Cited by

2010Using Sexual Appeals in Advertising to Sell Cosmetic Surgery: A Content Analysis from 1986 to 2007 2020Nudity of Male and Female Characters in Television Advertising Across 13 Countries

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2005Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazinearticle · 9 shared references 2007A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertisingarticle · 7 shared references 2012How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertisingarticle · 6 shared references 2005The Influence of Product/Nudity Congruence on Advertising Effectivenessarticle · 6 shared references 2014A longitudinal content analysis of gender role portrayal in Belgian television advertisingarticle · 5 shared references 2008Nudity of female and male models in primetime TV advertising across seven countriesarticle · 5 shared references

Details

Year2007

Typearticle

Published2007-05-10

VenueSex Roles

ISSN-L0360-0025

Languageen

Citations30

Files0 public / 0

ShelfMedia, Gender, and Advertising

Identifiers

doi10.1007/s11199-007-9247-8

openalex_workW2033724810

Links

Imported from OpenAlex (CC0) — nothing here is generated.