The Basic Communication Course at Two- and Four-Year U.S. Colleges and Universities: Study VIII—The 40th Anniversary

Sherwyn P. Morreale · David W. Worley · Barbara S. Hugenberg

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Communication Studies and Media Evaluation of Teaching Practices Communication in Education and Healthcare

Abstract

This eighth in a series of surveys of the basic communication course, begun in 1968, has as its purpose to gather longitudinal and descriptive data on the nature of the course. The latest study differs from past studies in that some of the results are presented comparatively for two-year and four-year colleges and universities. Samples for both populations were randomly selected from the NCA list of 1,295 communication programs resulting in a total of 208 respondents, 165 from four-year schools and 43 from two-year schools. The survey instrument from 2006 was revised and expanded and the study now reports, discusses, and interprets data based on (a) course orientation, interpersonal or hybrid, and demographics; (b) course enrollment and delivery methods; (c) method of course direction; (d) course administration, instruction, and training; (e) assessment and standardization across sections; (f) grading; (g) instructional content and enhancement; and (h) media, technology, and distance education. In addition to discussing results of the present study, observations about the longitudinal results since 1968, and reflections about the basic course in light of broader socioeducational trends and instructional communication research and theory, are provided.

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