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• 2012The evolution of university–industry linkages—A framework214 cited
• 2011A Multidimensional Scale of Switching Barriers in the Full-Service Restaurant Industry43 cited
• 2012Trust and quality management: Perspectives from marketing and organisational learning30 cited
• 2011Determinants of Indian sub-continent officer–seafarer retention in the shipping industry27 cited
• 2006From Marketing to Project Management26 cited
• 2019Predicting the attitude towards electronic banking continued usage intentions among rural banking customers in South Africa19 cited
• 2020Customer Loyalty and Patronage of Quick Service Restaurant in Nigeria17 cited
• 2019Effect Of Marketing Mix, Service Quality, And University Image On Student Loyalty14 cited
• 2020ASSESSMENT OF THE PRACTICES OF DIRECT MARKETING TOOLS ON CUSTOMER AWARENESS AND BUSINESS PERFORMANCE: A CASE OF KONKA GROUP COMPANY LTD.6 cited
• 2012The implementation of relationship marketing by independent Egyptian hotels5 cited
• 2014Household Life Cycle: The Case Of Customer Satisfaction In Restaurants5 cited