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Relationship Marketing: Exploring Relational Strategies in Marketing · Study

WorkRelationship Marketing: Exploring Relational Strategies in Marketing

Robert Shaw2002

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Workbronze2002

Relationship Marketing: Exploring Relational Strategies in Marketing

66 citations·0/0 files stored·Interactive Marketing

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Digital Marketing and Social Media

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2008Importance of closed-loop supply chain relationships for product remanufacturing 2012The evolution of university–industry linkages—A framework 2011A Multidimensional Scale of Switching Barriers in the Full-Service Restaurant Industry 2012Trust and quality management: Perspectives from marketing and organisational learning 2011Determinants of Indian sub-continent officer–seafarer retention in the shipping industry 2006From Marketing to Project Management 2019Predicting the attitude towards electronic banking continued usage intentions among rural banking customers in South Africa 2020Customer Loyalty and Patronage of Quick Service Restaurant in Nigeria

Details

Year2002

Typeother

Published2002-01-01

VenueInteractive Marketing

ISSN-L1463-5178

Languageen

Citations66

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1057/palgrave.im.4340142

openalex_workW2033916052

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