National identity and cultural values: Broadcasting safeguards

Abstract

New communication technologies have increased Europe's importation of foreign, especially U.S., broadcasting programs. This essay addresses the question and protection of cultural identity from a European perspective. Four subgoals of diversity are outlined as yardsticks for the appropriateness of protection. Various activities designed to deregulate European broadcasting may potentially increase or reduce diversity. The economic and political pressure to weaken the European trusteeship model of broadcasting is likely to be successful.

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