‘Europe 1992’: The audiovisual challenge

Abstract

The article discusses the changing role of the European Community and its impact on national media systems and policies. It claims that the EC-policies advocate total freedom to provide services across borders, and that, therefore, total liberalization may lead to a future cultural synchronization and economic oligopolization of Europe. The main arguments presented are: 1. The national, and especially the European policies regarding telecommunication services in general and broadcasting in particular are based on economic in stead of cultural considerations. This trend will continue after 1992. 2. The public service broadcasting structure and philosophy has undergone major changes throughout the last decades. These changes, initiated by internal as well as external factors, have affected the organizational and finance structures, and the programming of public service broadcasting. 3. It is questionable whether the European policies will be in the advantage of the so-called smaller countries in the European Community, like for instance Belgium or the Netherlands, on the one hand, and whether these policies will be able to secure a free and balanced flow of information, ideas, opinions and cultural activities within the Community on the other hand.

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